Logo development for a lingerie manufacturer, Juliet. The peculiarity of the linen is expressed in the use of soft and pleasant lace materials. The products are made with great attention to detail so that every woman who wears this lingerie feels comfortable, elegant and satisfies the tastes and preferences of every young girl.
Task : To convey a sense of delicacy and beautiful aesthetics and the quality of the material used, which makes each product special, adds luxury and a sense of confidence and value to every day.
Solution: For development, the following aspects were taken into account:
Visual image: Used the image of a young girl as a prototype of Juliet from Shakespeare's play. In this way, convey the symbolism of purity and tenderness and femininity.
Color palette: To emphasize the symbolism of purity and tenderness, I used pastel and delicate shades. These colors create a soft and pleasant impression and also give the necessary association.
Form and composition: Simple, harmonious and elegant forms. Used rounded, graceful lines to create a delicate look. The central placement of the symbol and font creates balance and poise.Harmony and balance in the use of the font and symbolic parts of the logo create an aesthetically pleasing and emotionally appropriate image.
